Reach the right
professionals.

Most LinkedIn campaigns we audit share the same problems. Audiences are set too broad, ad formats are chosen by default instead of by goal, and the LinkedIn Insight Tag is often missing or unverified - which means there is no conversion data and no retargeting audience to work with.

The result is a campaign that generates impressions and maybe some clicks, but no real pipeline. LinkedIn gets labelled expensive and useless when the actual issue is that the setup was wrong.

LinkedIn Ads genuinely does cost more per click than Google or Meta. The CPC is higher because the targeting precision is higher - you are paying to reach specific decision-makers, not broad audiences. That precision only pays off if the campaign is built correctly. Here is how we approach it differently:

LinkedIn Ads makes sense when your buyer is a professional whose role or industry you can specify, and whose buying decision involves some consideration. If your customer is a CFO, Head of IT, Procurement Manager, or Managing Director, LinkedIn can put you directly in front of them.

It works particularly well for software sold to business teams, professional services, industrial suppliers targeting procurement, and offers with a deal size large enough to justify a higher cost per lead. A high-value B2B offer can absorb LinkedIn pricing. A low-ticket offer usually cannot.

LinkedIn is a weaker fit for businesses selling to very small companies, businesses with a mixed consumer audience, or early-stage companies with no clear ICP yet. In those cases, we will say so and usually suggest Google Ads for intent capture or SEO for long-term visibility instead.

The audit comes first. We review your existing LinkedIn presence, any previous campaigns, Insight Tag status, and your target audience, then give you a realistic estimate of reach and cost per lead before budget is committed.

From there, we agree the campaign plan: ad formats, creative approach, audience structure, and the conversion action we are optimising for. LinkedIn targeting can combine job title, seniority, industry, company size, company name, skills, and more - we use the mix that fits your ICP most precisely.

Setup takes one to two weeks and includes Insight Tag installation, audience build, creative, and conversion tracking verification. If a campaign needs a dedicated page, our landing page design service can run in parallel. Once live, campaigns are reviewed weekly and you receive monthly reporting focused on lead quality and pipeline metrics.

LinkedIn works best for B2B companies targeting professionals by job title, industry, or company size. If your customer is a decision-maker at a business, LinkedIn is often more effective than Google or Meta.

I work with ad budgets from CHF/EUR/USD 1,000/month. LinkedIn costs more per click than Google, but the targeting precision means you reach exactly the right people.

Sponsored Content (feed ads), Message Ads, Lead Gen Forms, and Conversation Ads. I match the format to your goal — awareness, lead generation, or event sign-ups.

Yes. I run campaigns in English, German, Swedish, and Norwegian.