Marketing insights.
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Practical guides on Google Ads, GA4, SEO, and getting more from your marketing budget.
Google Ads CPC Comparison: Zürich vs. Bern vs. Rural Switzerland (2026)
A plumber in Zürich pays CHF 37.44 per click. In Solothurn, the same search costs CHF 8.72. Real CPC data across 13 industries and four Swiss regions — and what it means for your campaign budget.
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Google Ads Performance Max: Should Small Businesses in Switzerland Use It?
Performance Max sounds efficient at first glance. One campaign. Every Google channel. Heavy automation. For most Swiss small businesses with limited budgets and low conversion volume, Standard Search still does a better job. This guide shows where PMax fits and where it usually goes wrong.
What Should a Small Business Google Ads Budget Look Like in 2026?
A realistic minimum budget for a Swiss service business is CHF 1,000 per month in ad spend. Below that, most campaigns do not gather enough conversion data to optimise well. This guide covers real CPC benchmarks, a practical budget framework, and what different spend levels actually buy you.
Google Ads Quality Score: What It Actually Means and How to Improve It
Quality Score is Google's 1-10 rating of how relevant your ad, keyword, and landing page are to the searcher. A score of 10 can lower your CPA by up to 50% versus a score of 1-3. Here is what actually moves it.
How to Link GA4 to Google Ads Correctly
Linking GA4 to Google Ads takes under 5 minutes - but 38% of DACH accounts do it wrong or skip it entirely. Without the link, smart bidding loses its signal, remarketing audiences disappear, and attribution breaks. Here is how to do it correctly.
How to Set Up Conversion Tracking in GA4 Without a Developer
GA4 conversion tracking sounds technical, but you can set it up in under 30 minutes without writing a single line of code. In 41% of DACH Google Ads audits, the conversion event existed in GA4 but was never imported into Google Ads. Here is how to do it right.
Why Your Google Ads Are Getting Clicks But No Enquiries
Getting clicks but zero enquiries from Google Ads is one of the most common problems in DACH accounts. In 34% of audits, the root cause is broken conversion tracking - not the campaign. Here is how to find and fix what is actually wrong.
Swiss Google Ads Benchmarks 2026: CPC, CTR and ROAS by Industry
Swiss Google Ads benchmarks for 2026: realistic CPC, CTR, conversion rate, ROAS and monthly budget ranges by industry - based on real DACH market experience, not generic US averages.
GA4 Setup Guide for Small Business (2026) - What You Actually Need
Most GA4 setups for small businesses are either over-engineered or broken. This guide covers what you actually need - and what you can skip.
Google Ads for Small Business: How to Choose the Right Specialist (2026)
Finding the best Google Ads specialist or agency for a Swiss small business is not straightforward. This guide breaks down what to look for, where specialists beat agencies, and which questions matter before you sign.
Why Your Google Ads Aren't Converting (And How to Fix It)
Getting clicks but no enquiries? The problem is almost never the ads themselves. Here are the seven most common reasons Google Ads campaigns fail to convert - and how to fix each one.