Growth Junction
Google Ads agency for high-value B2B and service companies

A Google Ads agency built around qualified sales opportunities.

When reports count conversions that sales rejects, your budget learns from the wrong signal. Our Google Ads management starts with a commercial Google Ads audit, then connects search intent, campaigns, custom landing pages, conversion tracking and sales feedback.

Best suited to companies where one new client is worth $5,000 or more and lead quality matters more than lead volume.

A Google Ads lead route moves from commercial intent through message, a custom landing page and measurement to a qualified opportunity.

Live Google Ads route
01 / 05
High-intent searchGoogle Ads → landing page → sales
commercial solar installation
Search intentRelevant
Message matchAligned
Sales feedbackConnected
9 yearsin online marketing
Ex Google Ads SupportDACH market experience
150+clients and projects
1M+in annual Google Ads budgets managed
★★★★★ 5/5Google Rating
Trusted by teams in Switzerland, Germany, the UK and beyond
LAK Exclusive
Erhardt Group
Umzugteam.ch
Expense Lens
OurPeople

The problem behind the numbers

Your account can look successful while the business feels no better.

Google Ads reports what it can see. If the system only sees clicks and form submissions, it will keep finding more of them. It cannot know that sales rejected half the leads unless that information comes back.

01

The dashboard says “conversions.” Sales says “poor fit.”

The campaign optimises for the easiest visible action, not for the opportunity your team would choose.

Business cost: budget follows the wrong signal.
02

Spend rises faster than your confidence.

You can see where the money went, but not which search, page or campaign produced an opportunity worth pursuing.

Leadership cost: every budget decision feels like a gamble.
03

Your team spends time qualifying people who were never a fit.

Weak enquiries create follow-up, admin and frustration before they ever create revenue.

Personal cost: your best people carry avoidable work.
04

The uncertainty follows you after work.

You check the account again, replay the missed target and wonder whether the next month will be any different.

Human cost: marketing becomes background stress.
What changes?

We stop treating the ad account as the whole system. We connect it to the business decision that matters: was this lead worth your team’s time?

Follow the signal

The connected Google Ads system

Find the leak before you buy more traffic.

Choose a stage below. You will see what usually goes wrong, what we inspect and what improves when the signal is repaired.

Five selectable stages inspect a Google Ads lead path: Demand, Message, Landing page, Measurement and Sales feedback. Each stage shows what usually goes wrong, what Growth Junction inspects and what useful change becomes possible when that leak is repaired.

Click any stage to inspect the leak
Stage 01 · Demand

Are you paying for buyers, researchers or accidental clicks?

Broad targeting and loose query matching can make volume look healthy while commercial intent quietly deteriorates.

We inspectSearch terms, match behaviour, locations, devices, schedules and query intent.
Useful changeBudget moves toward the searches most likely to start a serious conversation.

Current focus: Separate useful demand from expensive curiosity

Google Ads management, connected to the sale

The work does not stop inside the ad account.

A strong campaign is built from several smaller decisions that agree with each other. We manage those decisions as one commercial system.

Google Ads strategy and management

Campaigns organised around how customers buy.

Account diagnosis, campaign architecture, search terms, bidding, budgets, ad copy, assets, exclusions and ongoing optimisation.

1M+in annual Google Ads budgets managed across client accounts
  • Search campaign management
  • Performance Max when the data supports it
  • Location, device and schedule control
  • Commercial search-term analysis
Custom landing-page design and development

Every campaign needs a landing page built for that client and buying intent.

Custom landing pages are an essential part of Google Ads success. We design and build each page around the client, audience, offer, search intent and sales process, then connect it to measurement and lead quality.

No generic template. The landing page is built as part of the Google Ads system.
Lead-quality feedback

Teach the system which enquiries became real opportunities.

Where the sales process allows it, qualified-lead and offline outcome data is returned so optimisation can move beyond raw form counts.

Reporting and decisions

Know what changed, why it changed and what happens next.

Reports focus on spend, demand quality, qualified outcomes and the next action. You should not need a meeting to decode a dashboard.

Make lead quality visible

See why the quality signal changes the commercial picture.

This simple model is not a forecast. It shows how lead quality and close rate affect the potential value behind the same number of enquiries.

No vanity metric:A cheaper lead is not better if it is less likely to become a customer.

An illustrative model combines monthly Google Ads leads, qualified-lead rate, close rate on qualified leads and average new-client value. It calculates qualified opportunities, expected new clients and illustrative client value, then shows the effect of a ten-percentage-point increase in qualified-lead rate. The model is not a forecast or guarantee.

30
30%
25%
$10,000
Qualified opportunities9from the current lead volume
Expected new clients2.3based on the close-rate input
Illustrative client value$22,500not a guarantee or revenue forecast

If qualified-lead rate improved by 10 percentage points at the same lead volume, the model adds 3 qualified opportunities and $7,500 in illustrative client value.

Before another optimisationFind out where qualified demand is being lost.

A focused first call can show you the first leak worth fixing.

How the engagement works

Clarity first. Changes second. Scale only when the evidence earns it.

01Diagnose

Find the real constraint

We inspect business economics, the account, search demand, landing pages, tracking and sales feedback.

02Repair

Fix the signal path

We correct the highest-impact disconnects before adding unnecessary complexity or budget.

03Learn

Run controlled decisions

Campaign, message and page changes are tied to a clear question and measured against useful outcomes.

04Improve

Feed reality back

What sales learns about lead quality becomes input for the next optimisation cycle.

What customers say

What clients say when the work becomes clearer.

Real feedback from founders and marketing leaders who wanted more control, better structure and practical action. 5/5 from 5 current Google reviews

01 / 05

Review 1 of 5: Kruno Zuparic, LAK Exclusive

★★★★★G Google
“Dennis really moved my company forward. From landing pages and SEO to ads and website optimisation. Simply an excellent job. When you hire Dennis, you genuinely do not have to worry about anything.”
Kruno Zuparic
Kruno ZuparicOwner · LAKEXCLUSIVE
LAK Exclusive

Translated from the original German review.

Start with the same claritySee what your account is telling Google to optimise for.

The two-question fit check takes less than a minute and opens the calendar immediately when there is a fit.

A clearer route starts here

Find the leak before another month of budget follows the wrong signal.

Answer two quick questions. If there is a fit, choose a time directly.

Dennis Westphal, founder of Growth Junction
ExGoogle Ads SupportDACH

Founder-led means founder-led

Your account is not passed to a junior team after the sales call.

I’m Dennis Westphal. My background includes 9 years in online marketing, Ex Google Ads Support for the DACH market, and 150+ clients and projects.

You work directly with the person analysing the account, challenging the assumptions and explaining what happens next. No black box. No inflated activity report. No hiding behind platform recommendations that do not fit your business.

My job is not to keep you dependent on marketing jargon. It is to give you a system you can understand, decisions you can defend and fewer reasons to think about the account when you should be off work.

Direct senior involvementCommercial context firstClear next actions

More about Dennis and Growth Junction

Fitness check

This is likely a good fit if...

  • ✓One qualified customer is worth enough to justify careful acquisition work.
  • ✓You care about sales quality, not just the lowest reported cost per lead.
  • ✓You can share honest feedback about which enquiries become real opportunities.
  • ✓You want direct access, clear reasoning and fewer disconnected suppliers.
Probably not a fit

If the only goal is the cheapest visible lead.

We will question tracking, page experience, sales feedback and commercial assumptions. If you only want someone to make weekly bid changes without challenging the system, another provider will suit you better.

Your practical next stepFind the first leak before you add more budget.

Answer two quick questions. If there is a fit, choose a time immediately.

Google Ads agency FAQ

Questions worth answering before you hand over the account.

Clear answers now prevent misaligned expectations later.

A Google Ads agency plans, builds, manages and improves paid campaigns. Our work also covers the connected path around the account: search intent, ad messaging, landing pages, conversion tracking and feedback from sales. That wider view is essential when lead quality matters.

The answer depends on search demand, click costs, margin, new-client value, close rate and how many qualified opportunities your team can handle. We model those assumptions before recommending a starting budget. A large budget does not repair weak tracking or poor message match.

Yes. We first review account structure, queries, bidding, budgets, ad assets, landing pages, tracking and the conversion data being sent to Google. We preserve useful history and change only what the evidence supports.

Yes. Custom landing pages are an essential part of Google Ads success because the ad account cannot compensate for a generic or confusing page. We design and build pages around the client, audience, offer, search intent and sales process. We also connect measurement through Google Tag Manager, GA4, consent implementation, enhanced conversions, call tracking and qualified-lead feedback.

It depends on the offer, available creative, conversion quality, data volume and need for control. Search is often the clearest starting point for capturing existing intent. Performance Max can add value when tracking, inputs and commercial feedback are strong enough. It should not be used to hide uncertainty.

Critical tracking errors and obvious waste can sometimes be corrected quickly. Reliable improvement takes longer because demand, bidding, pages and sales outcomes need enough clean data. We will set milestones after the diagnosis, but we will not promise a fixed result before seeing the account.

The strongest fit is usually a B2B or service company with meaningful customer value, a real sales process and the willingness to distinguish a raw lead from a qualified opportunity. We work internationally and communicate professionally in English, German, Swedish and Norwegian.

Start with evidence, not another promise

Find the leak that is costing you qualified conversations.

We will look at demand, campaign structure, message match, landing pages, measurement and sales feedback. You leave with a clearer view of the first problem worth fixing.

TWO QUICK QUESTIONSCheck whether the Lead-Leak Analysis is likely to be useful for your company.

Use USD or your local equivalent. Your answers stay in your browser and only determine whether the booking calendar appears.

No generic pitch. No obligation to rebuild everything. Just a commercially useful first diagnosis.