Client case study · Luxury real estate · Lake Zurich
How LAKEXCLUSIVE got 475% more visits from Google search with one page for every area it serves.
LAKEXCLUSIVE is a luxury real estate agency on Lake Zurich. It had strong Google Ads campaigns but almost no organic presence in the towns it serves. When owners searched for an agent there, competitors showed up. We fixed the measurement, built 20 area and owner-guide pages and strengthened its local profile.
Visits from Google search+475%385 → 2,215 organic sessions (GA4)
New area pages0 → 14,603
Google's AI features289 → 1,440
Average position16.2 → 10.0
Impressions in Search Console. Sources and periods for every number are in the table below.
Results snapshot
These numbers show visits and visibility, not enquiries. GA4 was improved during the project, so part of the GA4 increase comes from better measurement. Search Console numbers are not affected by that. Shared with the client's permission.
The starting point
Strong ads, but invisible in the towns that matter
LAKEXCLUSIVE sells and values luxury homes around Lake Zurich. Google Ads brought enquiries, but every click had a price. Without ads, the agency barely showed up: the searches owners make before they choose an agent, like “immobilienmakler küsnacht”, did not show LAKEXCLUSIVE at all in 2025.
The goal was a second channel the agency owns: to be found on Google and in AI answers in each area it serves, without paying for every click.
What we did
Four steps, in this order
Measurement first, so the results can be trusted. Then the searches, the pages and the local profile.
Fix the measurement
GA4 and the Google Ads tracking were corrected, so visits and enquiries from Google search, ads and direct visits can be told apart.
Find the searches that matter in each area
Seller searches such as “immobilienmakler küsnacht” and “makler goldküste” had no impressions for LAKEXCLUSIVE in 2025. These became the first targets.
One page for each area
20 area and owner-guide pages, one for each area the agency serves, written for the people who search there.
Strengthen the local profile
The Google Business Profile was improved, to make the agency easier to find on Google Maps and in the sources Google's AI answers use.
Measured results
Every number, with its source and period
Search Console keeps 16 months of data, so the 2025 period starts on 23 May. Where the periods have different lengths, we compare per day.
| What we measured | Before → after | Change |
|---|---|---|
| Visits from Google search (GA4, organic sessions) GA4: 10 Apr to 30 Dec 2025 vs 1 Jan to 22 Sep 2026 | 385 → 2,215 | +475% |
| Direct visits (GA4 sessions) Same periods | 582 → 3,249 | +458% |
| Google clicks per day Search Console: 23 May to 31 Dec 2025 vs 1 Jan to 22 Sep 2026 | 2.3 → 4.9 | +116% |
| Google impressions per day Same periods | 20 → 87 | +345% |
| Average position on Google, all searches Same periods | 16.2 → 10.0 | 6.2 places higher |
| 20 new area and owner-guide pages Search Console, since the pages went live (from January 2026) | 0 → 14,603 impressions | 84 clicks |
| Impressions in Google's AI features Search Console: 1 Apr to 30 Jun 2026 vs 1 Jul to 22 Sep 2026 | 289 → 1,440 | About 5× |
| “immobilienmakler männedorf” Search Console, average position, same periods | 75.8 → 6.1 | Top 10 |
Google's AI features: one day in mid-August 2026 had about 230 impressions. Without that day, the increase is still about 4×. Clicks from searches that do not name the agency are still small in the query table, because Google hides most rare searches for privacy (65% of all clicks come from hidden searches).
What comes next
A new website, built to protect what already ranks
LAKEXCLUSIVE asked us to build its new website. The new site is built to keep every URL and the measurement in place, so the pages that now bring visits keep working from day one.
What these numbers do not show yet
Visits and impressions are the early signal. The next step is to count valuation requests and signed mandates by channel, so the owner sees what organic search brings in business terms.
“Dennis really moved my company forward. From landing pages to SEO, ads and website optimisation: simply a top job. When you hire Dennis, you really do not have to worry about anything. Dennis also handled the exchange with other companies and platforms we work with. I am very satisfied and can warmly recommend Dennis.”
Kruno Z. · Owner · LAKEXCLUSIVE · Luxury Real Estate · Switzerland
Translated from German.Your turn
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