Google Ads
Campaign setup, optimisation, and strategy for small business.
Why Your Google Ads Are Getting Clicks But No Enquiries
Getting clicks but zero enquiries from Google Ads is one of the most common problems in DACH accounts. In 34% of audits, the root cause is broken conversion tracking — not the campaign. Here is how to find and fix what is actually wrong.
Swiss Google Ads Benchmarks 2026: CPC, CTR and ROAS by Industry
Swiss Google Ads benchmarks for 2026: realistic CPC, CTR, conversion rate, ROAS and monthly budget ranges by industry — based on real DACH market experience, not generic US averages.
Best Google Ads Agency for Small Business in Switzerland (2025)
Finding the best Google Ads agency for small business in Switzerland isn't straightforward — most agencies are built for enterprise budgets. This guide breaks down what to look for and when a specialist beats a full-service agency.
Why Your Google Ads Aren't Converting (And How to Fix It)
Getting clicks but no enquiries? The problem is almost never the ads themselves. Here are the seven most common reasons Google Ads campaigns fail to convert — and how to fix each one.